Jamie Poole, Co-Founder and CEO of ReflowX

What inspired you to start ReflowX, and what is your company’s core mission?
Driven by inefficiencies in oil and gas procurement and the environmental impact of surplus inventory, I founded ReflowX. Our core mission is to centralize the procurement of surplus materials, fostering sustainability and reducing the need for new production through circular economy principles.

Can you describe your vision for ReflowX over the next five years?
In the next five years, we aim to establish ReflowX as the leading procurement hub in the energy sector. Our vision includes global expansion, the integration of AI-driven procurement tools, and a significant reduction in the industry’s carbon footprint by promoting the reuse of surplus inventory.

Can you share the journey of securing funding for ReflowX, and what are your plans for future funding rounds?
ReflowX has been bootstrapped thus far, allowing us to stay true to our vision. We are now preparing for our first funding round to fuel growth, expand our team, and broaden our impact within the energy sector.

What have been some of the key milestones and achievements for ReflowX since its inception?
Key milestones include the launch of our beta platform and securing strategic partnerships with a major Dubai business organization. These achievements validate our approach and set the foundation for future expansion.

Which milestone are you most proud of, and why?
The partnerships we’ve secured stand out as a significant achievement. They not only validate our business model but also enhance our platform’s credibility and extend our reach, positioning us for regional and global impact.

What key technologies power the ReflowX platform, and how do they differentiate your offering from competitors?
Our platform is built from the ground up with custom code tailored to our users’ needs. This bespoke approach allows us to rapidly adapt, continuously innovate, and deliver a superior user experience compared to competitors who rely on off-the-shelf solutions.

Can you discuss any recent technological innovations or updates that ReflowX has implemented?
We’ve recently integrated an RFQ (Request for Quotation) board, which streamlines the procurement process and aligns with our goal to simplify inventory management and reduce waste.

Who is your target audience, and how do you ensure that ReflowX meets their needs effectively?
Our target audience includes oil and gas companies, suppliers, and manufacturers. We stay connected with our users through continuous engagement, gathering feedback, and refining our platform to address procurement inefficiencies and manage surplus inventory more effectively.

What strategies have you employed to penetrate the market and establish a strong presence?
Our strategies include forming strategic partnerships, leveraging digital marketing, participating in industry events, and showcasing our platform’s benefits through case studies and success stories to build credibility and attract users.

Can you describe ReflowX’s business model and how it generates revenue?
ReflowX generates revenue through transaction fees on sales and by offering value-added services like logistics support and pre-purchase inspections, which ensures both sustainability and growth.